generate demand
with
MICHAEL COLLING-TUCK

SPEAKING | CONSULTING | TRAINING

I'm a creative expert in generating demand for healthcare products and services. I have a background in law as well as 20 years of healthcare industry experience. Having founded four businesses within the medical sector (including clinics and medico-legal), I have also launched healthcare products globally for some of the largest brands in the world.

Over the past few years, I have been privileged to receive requests for bespoke business strategic direction, consultation and speaking. To meet demand, I am now pleased to offer a boutique service portfolio.

Mission

To stop groundbreaking products go unnoticed in a highly regulated and competitive market environment.

Help healthcare innovations gain the recognition they deserve.

Help companies create demand-generation systems and processes to do the above.

Generate demand before competitors.

To share best practice in putting the spotlight on true medical innovation.

vision

My purpose is simple: to bring the right innovations into the light. I want to ensure the truly innovative is never lost in the noise but instead find its way into in the hands of those who need it.

When an innovation that can change lives reaches those who need it, barriers fall, access expands and healthcare advances—together.

This mission isn’t just a job. It’s about creating a world where every innovation that has the power to make a difference actually does. And it’s why I'm committed to working alongside those who share that same purpose.

SERVICES

Keynote Speaking

Drawing from nearly two decades in healthcare marketing, Michael offers keynote presentations that provide deep insight into effective strategies for promoting medical innovations. His talks are tailored to inspire and educate audiences on best practices in healthcare marketing.

Workshops and Training Sessions

Michael conducts interactive workshops designed to equip healthcare industry professionals with the latest marketing techniques and tools. These sessions aim to enhance the skills of sales teams and marketers, ensuring alignment, clarity and high conversion rates.

Panel Discussions and Expert Panels

As an experienced industry professional, Michael is available to participate in panel discussions, offering expert opinions on current trends and challenges in healthcare marketing.

Customized Consulting Sessions

For organizations seeking personalized guidance, Michael offers consulting sessions that address specific marketing challenges. His expertise help in developing strategies that align with business objectives and market demands.

THE 3Es COMMUNITY

In today's healthcare attention economy, navigating the complexities of compliance while trying to maintain creative, compelling messaging is a delicate balance.

That's why I created the EQUIP, EVOLVE, EMPOWER (3Es) framework to generate demand from healthcare professionals for your innovation.

In 2025, I'm going to continue being obsessed with ensuring exceptional products get the recognition they deserve and I am really excited to announce that our community will be expanding to include webinars.

healthcare
Demand generation
Introduction to the 3Es Framework

Registration now open
Free (limited space)

Start the new year right and generate demand from healthcare professionals for your innovation. Michael shares his proven methods, a few industry secrets and answers your individual questions.

24th April 15:30 - 16:30

EQUIP SALES AND MARKETING TEAMS

PATIENT MARKETING

Gain invaluable insights that can help improve patient outcomes

Registration not open

Free (limited space)

Engaging patients effectively is more critical than ever. Our upcoming webinar, "Patient Marketing," is designed to provide healthcare marketers with cutting-edge strategies, compliance guidance, and digital tools to enhance patient engagement and education.

EVOLVE YOUR CHANNELS

direct to healthcare

Generate Demand for your Innovation from Healthcare Professionals

Registration not open

Free (limited space)

Our upcoming webinar, "Empowering HCP Engagement: Strategies for Effective Marketing," is tailored to equip healthcare marketers with advanced strategies, tools, and insights to enhance their HCP engagement efforts. Join us to learn from industry experts and transform your marketing approach.

EMPOWER YOUR PRODUCT ADVOCATES

book a discovery call

In today’s healthcare landscape, failing to stand out is not just a missed opportunity—it could mean the difference between a groundbreaking product thriving or becoming obsolete.

Arrange a quick 30 minute discussion with Michael to talk through how you can generate demand from healthcare professionals for your innovation.