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generate demand
with
Michael Colling-Tuck
In today’s healthcare landscape, failing to stand out is not just a missed opportunity
I’m a creative expert in generating demand for healthcare products and services. I bring 20 years of industry experience of launching healthcare products globally for some of the largest brands in the world. I have founded four businesses including healthcare clinics, medico-legal companies and am the AGENCY lead at AGENCY.
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My journey began after leaving law school to pursue a career in healthcare sales and marketing. As I travelled the globe in various roles, I saw the difference that innovative healthcare products could make, but I also noticed that many groundbreaking innovations were being overlooked due to insufficient demand generation. This inspired me to launch my agency, with the goal of helping healthcare companies break through the noise and achieve the visibility they deserve.
CUSTOMER SUCCESS STORIES | KOL ENGAGEMENT & COE SETUP | CLINIC INFORMATION FOR PATIENTS | DIRECT TO PATIENT MARKETING
Mission
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To stop groundbreaking products go unnoticed in a highly regulated and competitive market environment.
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Help healthcare innovations gain the recognition they deserve.
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Help companies create demand-generation systems and processes to do the above.
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Generate demand before competitors
DISTANCE SELLING TOOLKITS | NPI LAUNCH CAMPAIGNS | FOCUS PRODUCT FUNNELS | CHANNEL MANAGEMENT | CRM OPTIMISATION
vision
My purpose is simple: to bring the right innovations into the light. I want to ensure the truly innovative is never lost in the noise but instead find its way into in the hands of those who need it.
When an innovation that can change lives reaches those who need it, barriers fall, access expands and healthcare advances—together.
This mission isn’t just a job. It’s about creating a world where every innovation that has the power to make a difference actually does. And it’s why I'm committed to working alongside those who share that same purpose.
PLAYBOOKS | HCP ENGAGEMENT TOOLS | PRODUCTS FOR PROSPECTS | C-SUITE POSITIONING | TENDER WINNING PROPOSALS
generate demand
with
Michael Colling-Tuck
In today's healthcare attention economy, navigating the complexities of compliance while trying to maintain creative, compelling messaging is a delicate balance.
That's why I created the Equip Evolve Empower framework to generate demand from healthcare professionals for your innovation. Join me in 2025 to unpick why exceptional products struggle to get the recognition they deserve.
Demand generation introduction webinar
Registration now open
Free (limited space)
Start the new year right and generate demand from healthcare professionals for your innovation. Michael shares his proven methods, a few industry secrets and answers your individual questions.
23rd January 15:30 - 16:30
In today’s healthcare landscape, failing to stand out is not just a missed opportunity—it could mean the difference between a groundbreaking product thriving or becoming obsolete.
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Arrange a quick 30 minute discussion with Michael to talk through how you can generate demand from healthcare professionals for your innovation.
