12 Minutes | Mastering the Land and Expand Strategy for Market Entry

With Prof Keith Jackson & Michael Colling-Tuck

In today's fast-paced global market, businesses are constantly seeking effective strategies to enter new territories. The "Land and Expand" approach offers a structured pathway to not only enter but thrive in new markets. This strategy focuses on establishing a strong initial presence and leveraging it for broader expansion.

Highlights:

• Targeted Entry: Begin by identifying high-value regions and leveraging existing relationships. This targeted approach ensures efficient use of resources and maximises initial impact.

• Quick Wins: Achieving early successes builds credibility and provides valuable insights. These wins serve as proof points that can be used to fuel further expansion.

• Local Adaptation: Understanding and adapting to local market needs is crucial. Tailor your value proposition to meet specific regional demands and preferences.

• Building Relationships: Establishing strong partnerships and networks is essential. Engage with local opinion leaders and stakeholders to build trust and advocacy.

The "Land and Expand" strategy is not just about entering a new market; it's about creating a sustainable presence that can be scaled over time. By focusing on targeted entry, quick wins, and local adaptation, businesses can effectively navigate the complexities of new market environments.

Watch our latest 12 minute podcast to learn more about how the "Land and Expand" strategy can transform your market entry approach.

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