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  • Writer's pictureHannah Copsey

What are Medical Communications? (MedComms)

Updated: Apr 9

n the healthcare industry, new drugs and treatments are developed every year

It is important that these new treatments are introduced to the healthcare professionals and patients who need them most. 

This is where medical communications come in. 

Pharmaceutical companies will often commission a medical communications agency to help them move a drug from research to market. 

These agencies create pharmaceutical marketing materials for a wide range of target audiences (doctors, nurses, and patients). 

In this article, we will explore the world of healthcare communications, delve into medical marketing, and look at career opportunities within the industry. 

What is medical communications? 

An effective marketing strategy is crucial for selling goods and services. This is no different in healthcare. 

Medical communications (also known as MedComms) aim to raise awareness and educate people about new medical devices, drugs and treatments. 

They often target medical professionals as well as patient advocacy groups, academics, and the general public. 

Overview of the Medical Communications industry 

Medical communications is a global industry. People who work in medical communications can work from anywhere in the world. 

In 2022, the global Med Comms industry was valued at $2.15 billion. It is expected to grow 18.1% from 2023 to 2030. 

In fact, many pharma companies are increasing their spending in medical communications. Competition is increasing and more products are being launched which require expert medical knowledge. 

It is more important than ever for pharma companies to highlight the value of their products to buyers and patients. 

What services do MedComms agencies provide? 

In a dynamic and competitive healthcare industry, medical communications agencies offer a wide range of services to their target audiences. 

Many agencies create written content for scientific journals and conferences. Other agencies may focus on branding and advertising. Some large-scale agencies offer all of these services. 

In this section, we’ll explore the types of services that medical marketing agencies can offer. 

  1. Strategy creation and planning 

Every good marketing campaign begins with a strategy. 

Healthcare companies need to understand their target audience, competitors and industry trends before engaging with their customers. 

Medical marketing agencies have specialised expertise in the healthcare industry. 

Their team of experts have a deep knowledge of patient behaviour and the unique challenges faced by healthcare professionals. 

This ensures that marketing strategies are tailored to a healthcare audience and deliver measurable results. 

  1. Branding and creative

Trust and confidence are key for a strong relationship between patient groups and healthcare professionals. 

In healthcare, a strong brand identity helps to empower patients and establish customer loyalty. 

If patients feel understood and respected, this will help to build brand credibility 

Medical marketing agencies help to ensure that a healthcare brand is well-defined and connects with its target audience. 

This allows new campaigns to stand out in a competitive market. 

  1. Medical education 

In a fast-paced industry, medical education is key for people who work in healthcare. 

Medical marketing agencies help to create education resources that support healthcare professionals and challenge their thinking. 

Educational materials also allow healthcare companies to highlight the benefits of their treatments to patients. 

Successful medical education campaigns engage healthcare providers and help to spark a change in their behaviour. 

What does a career in medical communications look like? 

A career in medical communications is an option to consider for people who are interested in science and want to make a real difference in healthcare. 

Agency life is fast-paced and requires a high level of passion. However, the work is often varied and done as part of a team.

There are a number of different roles within healthcare communications. These are summarised below: 

  1. Medical writer 

Medical writers use science and language to communicate healthcare information to their clients’ target audience. 

The role typically involves writing, proofreading and editing scientific documents. 

Writers often work on publications and slide decks, as well as marketing materials and online content. 

Medical writing is a great career option if you enjoy writing and want to help improve patients’ lives. 

  1. Account management 

Account management is an exciting and fulfilling role within medical communications. 

Account managers communicate regularly with clients to ensure that projects are delivered on time. 

They also work closely with other team members to monitor the financial aspects of projects. 

  1. Design and creative 

Designers have the opportunity to bring science to life. 

Whether it’s creating a new website for a client, or designing engaging social campaigns. 

The creative teams help make your medical content stand out. 

How can AGENCY help you? 

Our A-team is made up of creatives, copywriters and legal experts with experience in the healthcare industry. 

We help to engage your audiences with creative, copy and design, and help you navigate the regulations of the healthcare sector 

If you would like to hear more from AGENCY 

Want to read more about our insights and campaigns for growth? 

Click here to read our case studies and insight articles.

Frequently asked questions

What is the meaning of medical communications? 

Medical communications agencies work closely with healthcare companies to raise awareness about new treatments, medical devices and medical services. MedComms involves the communication of scientific data and research to different audiences. These materials often target healthcare professionals, healthcare brands and patient groups. 

What is the role of medical communications? 

Medical communications materials help to raise awareness about new treatments, and educate healthcare professionals on the latest developments in the healthcare industry. Effective medical communications ensure that healthcare professionals and patients understand the treatments and medical services available. This allows individuals to make informed healthcare decisions 

What is an example of medical communications? 

Medical communications projects range from writing scientific publications and analysing data, to creating pharmaceutical marketing campaigns and digital content. Different agencies will specialise in different content types and therapy areas. Some agencies focus more on medical education, and publications, whilst other agencies work on PR and marketing content.

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