Mastering Medical Copywriting

Matthew East

Nov 3, 2023

Updated: Apr 9, 2024

Discover creatively compliant ways to build trust and influence with the patients your brand can help.

Get back to being creative, without the fear of legal risks

Does legal compliance make it challenging to create brand, product or service growth with your marketing?

Strict advertising regulations
Product & services claims too complex for a patient audience
Knowing what you can say on social media
Navigating patient GDPR
Keeping up with regulatory changes through Brexit

All of them can stop your creative & messaging from resonating.

Book our in-house mastering medical copywriting course to get back to being creative and make engaging marketing without fear of legal risks.

Why Choose This Course?

Empathetic Communication: Learn to craft messages that resonate, ensuring patients and professionals alike feel understood and informed.
Compliant Creativity: Navigate the challenges of stringent legal checks while maintaining the essence of your message.
Expertise-Driven Content: Benefit from our collaborations with healthcare experts, ensuring your content is both accurate and compelling.

Course Highlights

Dive into the world of patient-centric copywriting.
Understand the nuances of regulatory compliance in medical marketing.
Collaborate with healthcare experts for real-world insights.
Engage in hands-on workshops and live case studies.
Receive a certification upon successful completion.

Course Format:

Mode of Delivery: Delivered as an in-person workshop at your workplace over a two-day period.
Platform: A dedicated e-learning platform accessible via desktop and mobile devices. Features include discussion forums, assignment submissions, and progress tracking.

Course Timeline

Section 1: Introduction to Medical Copywriting

Understanding the medical landscape.
The importance of patient-centric communication.

Section 2: The Art of Empathetic Communication

Crafting messages that resonate.
Case studies on effective medical campaigns.

Section 3: Regulatory Compliance in Medical Marketing

Navigating legal checks and balances.
Ensuring your content remains compliant without losing its essence.

Section 4: Collaborating with Healthcare Experts

Engaging with professionals for insights.
Translating complex medical jargon into understandable content.

Section 5: Hands-on Workshops

Interactive sessions with industry experts.
Real-world medical copywriting challenges.

Section 6: Advanced Medical Copywriting Techniques

Diving deeper into niche areas of medical copywriting.
Exploring global medical marketing trends.

Section 7: Portfolio Development

Compiling your work into a professional portfolio.
Receiving feedback from course instructors and peers.

Section 8: Final Assessment

Submitting your final project.
Feedback and suggestions for continual improvement.

Assessment and Feedback

Continuous assessment through weekly assignments and quizzes.
Personalised feedback from course instructors.
A final project that encapsulates all the skills acquired during the course.

Support and Resources

Access to a course coordinator for any queries or assistance.
Comprehensive course materials, including lecture slides, reading materials, and additional resources.

Let's get back to being compliantly creative

Book your Mastering Medical Copywriting course with Agency Bristol.