Why Your Keynote Is Damaging Your Healthcare Brand.

Every healthcare marketing professional has been there: sitting through a keynote presentation that feels more like an endurance test than an opportunity to learn. The speaker clicks through slide after slide of company history, product specifications, and self-congratulatory metrics while the audience mentally composes their to-do lists.

In our latest podcast conversation, Michael Colling-Tuck sat down with Katharina Bieniecka and Charlie Litchfield to explore why so many healthcare events miss the mark and more importantly, how to transform them into meaningful experiences that create genuine demand.

The Recognition Your Healthcare Innovation Deserves

Healthcare brands with genuine innovation often struggle to cut through the noise at industry events.

The competition for attention is fierce, and the stakes are high. But the solution isn't louder or flashier presentations, smarter, more customer-centric event strategies.

When you design your event presence around audience needs, tell compelling stories, and measure what truly matters, you create the conditions for demand creation to thrive. You position your brand not as another vendor seeking attention, but as a trusted guide with insights worth the audience's time.

Want to transform your healthcare event strategy? The conversation continues. Listen to the full podcast above for deeper insights into audience engagement, storytelling techniques, and metrics that drive meaningful outcomes.

Want to learn more about how we can help? Download our new guide to event strategy:

AGENCY Events _ Guide.pdf

Download PDF • 1.12MB

Topics covered: healthcare events, keynote strategies, audience engagement, event planning, customer-centric messaging, storytelling, event success metrics, healthcare branding, event strategy, healthcare marketing.