Understanding the patient's healthcare decision-making process: a guide for marketing campaigns
Learn about the patient's healthcare decision-making process and discover how to design marketing campaigns that meet patient needs.
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EMPOWERING HEALTHCARE WITH TAILORED DIRECT TO PATIENT MARKETING
In the rapidly evolving healthcare landscape, making meaningful connections between patients and advanced treatment options is more crucial than ever.
AGENCY specializes in Direct to Patient (DTP) marketing strategies that bridge this gap, offering a suite of services designed to empower healthcare providers and inform patients about the life-changing treatments available to them.
Let's help your patient
marketing 'Get Better'.
Awareness, Education, Reassurance:
A New Era of Patient Communication
How do we make a
Difference?
Building awareness with relatable content
1. Increased Patient Engagement: Directly reach patients with crucial information, fostering engagement and empowerment.
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2. Better Treatment Outcomes: Informed patients make better health decisions, leading to improved outcomes.
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3. Elevated Healthcare Brand Visibility: Position your services and products as a leader in patient treatment.
Over the years, our community has worked
with some of the world's biggest medical
companies and (small ones) with patient marketing.
"Where can I look to find the treatment I need?"
David Neelham, 56
Why Patient Marketing Matters to David...
People, like David, are taking their healthcare provider selection seriously. He believes that in a modern world online research can help him find the best treatment options for him.
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That's why the UK private sector cared for a record 665,000 patients in 2023.
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And that's why self-pay is now 32% higher than pre-COVID times to approximately 240,000 patients annually.
Consumer confidence is increasingly important in patient's selection of their clinician, and healthcare providers are looking for partners to help them with materials that provide reassurance online and offline.
Many major industry players are providing clinicians with materials that help them educate patients about treatments and procedures.
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