Michael Colling-Tuck

True creativity in healthcare marketing isn't about flashy designs or clever taglines. It's strategic thinking that identifies exactly who needs your solution and why they'll pay for it. When creativity starts with customer understanding rather than aesthetics, it transforms from expensive noise into powerful demand creation.

Healthcare messaging has evolved dramatically over the past decade. The traditional approach of broadcasting product specifications has given way to problem-solving messaging that addresses specific challenges. Now, we're moving into the era of personalisation, where messages are precisely tailored to individual stakeholder priorities and decision-making processes.

From Boardroom to Bedside: Why Your 12-Minute Sales Strategy Is Failing in Healthcare