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Michael Colling-Tuck
Writer
AGENCY Lead
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Join date: Jul 23, 2024
Posts (24)
Mar 9, 2026 ∙ 6 min
It’s Not a Sales Problem. Why Healthcare Companies Keep Solving the Wrong Thing
Most healthcare companies have a demand problem disguised as a sales problem. Learn how to diagnose which one you have and what to do about it. From the new book by Michael Colling-Tuck.
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Mar 8, 2026 ∙ 3 min
Is It a Sales Problem or a Demand Problem? The Diagnostic Every Healthcare Commercial Leader Needs
When your sales numbers are down, the instinct is to fix sales. More reps. More training. A new CRM. But what if the problem is not sales at all? This diagnostic helps you find out.
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Jan 25, 2026 ∙ 6 min
Marketing Is Not a Support Function
Most healthcare companies treat marketing as a support function for sales. But when HCP access has collapsed from 80% to 24%, that structure actively costs you deals. Here's what to do instead.
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