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12 Minutes | Mastering Healthcare Product Launches

Clinicians set aside 12 minutes for supplier calls, approximately 3 times per week.


That’s not a lot of time, and given they use 50 medical devices and 30 pharmaceutical products per week, that's a lot of suppliers fighting for their attention.


So, how do you make those 12 minutes count?


In this episode of the 12 Minutes podcast, I sit down with Keith Jackson to explore what a modern healthcare product launch strategy should look like and what category leaders in pharma and devices consider 'best practice'.




Prefer to just listen (maybe in the car)? Here is a link to listen on Spotify:

 
 
 
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