Understanding the patient's healthcare decision-making process: a guide for marketing campaigns
Learn about the patient's healthcare decision-making process and discover how to design marketing campaigns that meet patient needs.
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Painful Conversations with Prof. Chris Eccleston
your guide to better patient communication.
How do we help people overcome their barriers to seeking treatment?
Chronic pain, a complex challenge affecting 15.5 million people in England alone, remains largely misunderstood.
For professionals in the medical industry, understanding and effectively communicating about pain is one of the greatest challenges... and opportunities.
Professor Christopher Eccleston, a pioneer in pain research, offers invaluable perspectives through 'Painful Conversations', a series dedicated to enhancing our approach to pain management and patient care.
By enhancing communication, "Painful Conversations" aims to improve patient outcomes, advocating for a healthcare approach that is both informed and compassionate.
The Pain Paradox.
Bridging the Communication Gap
Professor Christopher Eccleston
University of Bath
Delve into the enigmatic nature of pain and its impact on patient isolation.
Understand the critical role of communication in mitigating the paradoxes of chronic pain.
Foster deeper connections through informed and compassionate dialogue.
Hosted by
Prof. Christopher Eccleston
Painful Conversations
Centre for Pain Research
Painful Conversations
Professor Christopher Eccleston
Hosted by
Centre for Pain Research
The Weight of Words.
The Transformative Power of Language in Pain Management
Dr. Luana Colloca
University of Maryland
Discover the profound effect of language on patient perceptions and treatment efficacy.
Equip yourself with communication strategies that promote healing and reduce anxiety.
Harness the dual forces of placebo and nocebo effects through mindful communication.
Mobility & Pain.
Promoting Movement, Enhancing Health
Professor Richie Gill
University of Bath
Link the vital role of mobility in preventing and managing pain-related conditions.
Uncover strategies to encourage physical activity and combat the sedentary lifestyle induced by chronic pain.
Dive into actionable insights for improving patient mobility and overall health outcomes.
Painful Conversations
Hosted by
Professor Christopher Eccleston
Centre for Pain Research
Unjust Pain.
Addressing Pain Beyond the Physical
Professor Christopher Eccleston, in conversation with Professor Michael Sullivan
University of Bath
Examine the multifaceted experience of "unjust pain" and its implications for patient care.
Highlight the importance of developing a shared language around pain for better outcomes.
Empower healthcare professionals to recognize and address the emotional dimensions of pain.
8 Key Principles of Pain
Unravel the Complexity of Chronic Pain
Professor Christopher Eccleston
University of Bath
Explore pain beyond its physical boundaries with Professor Christopher Eccleston.
Discover how chronic pain challenges identity and behaviour, demanding a nuanced approach to care.
Learn to navigate the paradoxical nature of pain, enhancing empathy and treatment strategies.
"Where can I look to find the treatment I need?"
David Neelham, 56
Why Patient Marketing Matters to David...
People, like David, are taking their healthcare provider selection seriously. He believes that in a modern world online research can help him find the best treatment options for him.
That's why the UK private sector cared for a record 665,000 patients in 2023.
And that's why self-pay is now 32% higher than pre-COVID times to approximately 240,000 patients annually.
Consumer confidence is increasingly important in patient's selection of their clinician, and healthcare providers are looking for partners to help them with materials that provide reassurance online and offline.
Many major industry players are providing clinicians with materials that help them educate patients about treatments and procedures.
Over the years, our community has worked
with some of the world's biggest medical
companies and (small ones) with patient marketing.
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