What Healthcare Sales & Marketing Teams Can Learn from Last Night's Oasis Reunion Concert

Last night in Cardiff, after 15 years of sibling warfare that makes most pharma product disputes look like friendly disagreements, Liam and Noel Gallagher actually managed to share a stage without throwing tambourines at each other.

And honestly? Healthcare sales and marketing teams should be taking notes.

Oaisis played their first gig in over 20 years... healthcare sales and marketing can surely align if they can...

The Gallagher Brothers' Guide to Alignment

1. Stop Fighting Over Who Gets Credit for "Wonderwall"

Every healthcare company has that one blockbuster product that's basically their Wonderwall. You know the one - it funds everything, everyone claims they discovered it, and both sales and marketing think they're responsible for its success.

Here's the thing: Oasis didn't spend 15 years arguing about who wrote their biggest hit (okay, they absolutely did, but they're back now). The lesson? Your star product needs both the vision AND the execution. Marketing creates the demand recognition; sales delivers the conversion. Stop arguing about whose baby it is and start celebrating that it exists.

2. The "Maybe I Don't Really Wanna Know" Framework for Stakeholder Management

You know what Oasis never did? Hold endless alignment meetings about their creative differences. They just... performed.

Loudly. With conviction.

Healthcare teams could learn from this approach when producing marketing content / comms:

• Strategic: Ensure every piece of content produced is consistent with the companies strategy

  (Every Oasis song sounds like an Oasis song)

• Aligned: Map your stakeholders and ready for sign off

  (Even when you hate each other, show up for the show)

• Focused: Messaging that is focused on your audience's pain points, not about your product / company.

  (Play the hits that actually matter to your audience.)

• Efficient: A content and asset plan ensure content is made for multi channel and nothing is forgotten (Save the drama for after the performance)

(That's our SAFE framework for creating content. Applied to Oasis)

3. The "Champagne Supernova" Effect

The demand for Oasis reunion tickets was so intense they became the UK's most searched musicians of 2024... before they'd even played a single note. That's what happens when you create genuine demand rather than just pushing product.

Healthcare marketing teams: Are you creating Champagne Supernova moments, or are you still stuck in "Here's another PDF about our mechanism of action" mode?

The Reality Check

Of course, there's a crucial difference between Oasis and your average healthcare company. When the Gallagher brothers had creative disagreements, they could storm off stage and start separate bands. When your sales and marketing teams disagree, you all still have to show up to the same Quarterly Business Review.

But here's what they got right: they never lost sight of what their audience actually wanted to hear. Healthcare providers don't want your internal politics or seven different messaging frameworks. They want solutions that give their patients the recognition they deserve.

The Bottom Line:

If two brothers who couldn't be in the same room for 15 years can figure out how to create demand that crashes Ticketmaster servers, your sales and marketing teams can probably manage to agree on a go-to-market strategy.

Now stop looking back in anger and start creating some wonderwalls of your own.

P.S. - Unlike Oasis tickets, good healthcare alignment strategies shouldn't require dynamic pricing or a lottery system to access.

P.P.S - No I didn't get tickets. And yes I tried. For 6 hours.