Understanding the patient's healthcare decision-making process: a guide for marketing campaigns
EMPOWER PATIENTS WITH PATIENT MARKETING
In today’s healthcare landscape, informed patients are empowered patients. AGENCY's patient marketing service bridges the gap between healthcare brands and their audiences, delivering clear, compliant, and compelling information that guides patients through their healthcare journeys.
How we make a difference.
In the rapidly evolving healthcare landscape, making meaningful connections between patients and advanced treatment options is more crucial than ever.
AGENCY specializes in Direct to Patient (DTP) marketing strategies that bridge this gap, offering a suite of services designed to empower healthcare providers and inform patients about the life-changing treatments available to them.
"Where can I look to find the treatment I need?"
David Neelham, 56
Why Patient Marketing Matters to David...
People, like David, are taking their healthcare provider selection seriously. He believes that in a modern world online research can help him find the best treatment options for him.
That's why the UK private sector cared for a record 665,000 patients in 2023.
And that's why self-pay is now 32% higher than pre-COVID times to approximately 240,000 patients annually.
Consumer confidence is increasingly important in patient's selection of their clinician, and healthcare providers are looking for partners to help them with materials that provide reassurance online and offline.
Many major industry players are providing clinicians with materials that help them educate patients about treatments and procedures.